Sales Copy - Inciting The Buying Urge
A direct Sales pitch does not work well on the Internet. Simply saying, "Buy this because it works well" is not that convincing to the customer. Instead, a piece of crispy, well researched information followed by a reference to the product, works wonders.
You may write a long Sales Copy or Ad Copy of 2000 words about the
composition of your Acne Cream and conclude it with "Use Our Acne Buster
Cream to get rid of your Acne completely". It will definitely fail to convince the Reader.
Instead, a Sales Copy with about 250 words devoted to some recent Acne Treatments
(maybe some home remedies), causes and prevention of Acne followed by a simple introduction of the "Acne Buster
Cream" is sure to create a better impact on the Reader's mind.
Just 150 words are enough to subtly refer to the product's benefits, create curiosity, provide details and incite that buying urge. The presentation looks honest and
the chances of the well-informed Reader feeling duped after going through the entire Sales Copy is NIL. As a matter of fact,
the potential buyer does not even realize that he had been looking at a
Sales Copy writing.